VMO, or Visual Website Optimizer, is a set of software used to adapt and measure websites for increased user sales and conversions. Make edits to a site instantly without any knowledge of code and then see the real time impact it has on user behaviour.
VMO is designed around the idea of A/B testing, comparing two different variations and the impact it has on customer behaviour. The service begins with a small line of code added to a site which allows for simple editing through a clear interface. From the interface, use drag and drop commands to changes headers, layouts, images and more in seconds. These changes are then measured by the service, providing a real time insight into what works and what doesn't. Powerful back end processes display highlighted data with clear charts and heat maps. Proven changes and design options are also provided by VMO, making it as straightforward as possible to begin improving a site. Mobile and tablet variations have their own separate data sets, making complete design changes in seconds.
VMO is an incredibly useful marketing tool, providing both design changes and real time feedback. While the software may be better suited for smaller businesses, a range of extras in the higher end subscription provide all round value.